Here's what we observed before we started building.
An industry that had solved the technical problem — and then made the solution inaccessible to most of the people who needed it. The technology works. It has worked for years. What doesn't work is how it's sold — in credits, in compute units, in pricing structures so opaque that a customer can't predict their own bill. What doesn't work is the expectation that every business needs an engineer to maintain a tool that breaks each time a website rearranges itself.
The technology was built for the enterprise. Everyone else was told to wait.
We found that beneath the standard we were willing to accept.
So we're building something with a different set of priorities. The instruments we're forging aren't designed to impress technical evaluators. They're designed to be configured by the person who actually needs the data — and then to run, unattended, for as long as that need persists. When the web shifts — and it will, because the web is incapable of sitting still — the instruments adapt. Without intervention. Without your attention. Without an email at three in the morning informing you that a website has moved a button.
The cost is flat. The data compounds. The advantage is yours.
We didn't set out to build something no one had built before. The pieces already existed. We set out to build something with standards that the existing market had decided were not worth maintaining — because serving the mid-market is less profitable than confusing the enterprise.
That calculation was someone else's. It isn't ours.
I will tell you what I observed before I built this.
I observed an industry that had solved the technical problem and then, inexplicably, made the solution inaccessible to most of the people who needed it. The technology works. It has worked for years. What does not work is the way it is sold — in credits, in compute units, in pricing structures so opaque that a customer cannot predict their own bill. What does not work is the expectation that every business must employ an engineer to maintain a tool that breaks each time a website rearranges itself.
The technology was built for the enterprise. The mid-market was told to wait.
I found this arrangement beneath the standard I was willing to accept.
So I am building something with a different set of priorities. The instruments I am forging are not designed to impress technical evaluators. They are designed to be configured by the person who actually needs the data — and then to run, unattended, for as long as that need persists. When the web shifts — and it will, because the web is incapable of sitting still — the instruments adapt. Without intervention. Without your attention. Without an email at three in the morning informing you that a website has moved a button.
The cost is flat. The data compounds. The advantage is yours.
I did not set out to build something no one had built before. The pieces already existed. I set out to build something with standards that the existing market had decided were not worth maintaining — because serving the mid-market is less profitable than confusing the enterprise.
That calculation was someone else's. It is not mine.
— The Founder